Home / Departments / Close Up / The Man Behind The Shine

The Man Behind The Shine

Dan Abel Brings Business Savvy to Eagle and Your Car

by Jason Baumgartner, photos by Tiffany Howard

For Eagle resident and Epic Shine Car Wash owner Dan Abel, starting a car wash company from scratch wasn’t always in the plan. After a successful career working for several major software companies, Abel was looking for an opportunity to invest more of his time, energy, and money locally. When the Epic Shine opportunity came across his table, he found it hard to turn down.

It turned out to be a pretty smart move. The first Epic Shine location, located on the northeast corner of Chinden and Linder, opened in December of 2015. Epic Shine offers three washes ranging from $7 to $15, and unlimited monthly wash packages starting at $19.99 per month. They have been busy since the day they opened.

“I believe we timed it right,” Abel said, “That area was underserved, and with Epic Shine we were able to fill a void in the market and bring that side of town a solid wash experience.”

It was the success of the first Epic Shine that spurred Abel to begin looking for additional wash sites, settling on property in front of the Home Depot on State Street and Highway 55. The two locations strategically bracket Eagle to the east and to the west. Epic Shine broke ground on site #2 in June and expects to open the State Street location by November of 2016.

What began as a simple investment quickly became a labor of love. Abel embraced the challenges of the car wash industry and set out to improve the Epic Shine customer experience.

“The best thing we did when we first opened was that we listened. We listened to our customers and we reinvested in certain areas of the wash based on that feedback.”

Empowering the voice of the customer has since become a mainstay in Epic Shine strategy, culminating in the hiring of a full-time employee focused exclusively on engaging customers and improving the customer experience.

The new State Street location was an extension of that customer-centric mindset—unlimited monthly members will be able to use either location at no additional charge.

Epic Shine is actively hiring for positions at the existing location and the new location. To learn about employment opportunities, wash packages and more, visit Epic Shine Car Wash