Story by Bethany Maile Photos by Kimberlee Miller
When guests walk into Panache Hair Studio & Day Spa, an Aveda lifestyle salon and spa, they are immediately greeted with botanical aromas of Aveda beauty products. Panache has an inimitable dedication to customer service: the receptionist welcomes each guest by name and offers a warm cup of Aveda Comforting Tea. All service providers are highly skilled and attend continuing education on regular basis. This attention to service and care is at the heart of everything the Panache team does.
Owner DeAnna Fowers, grew up in Eagle and graduated from the Idaho State Barber College. She began her career in San Francisco and Seattle, while her husband and co-owner, Nick Fowers, served in the US Navy. After returning to the Treasure Valley in the 1990s, DeAnna continued to build her clientele while working in Eagle and opened Panache Boise on Cole Road in 2000. “I wanted to bring that big-city, salon feel to Idaho,” she said. “At that time, people had to go to multiple locations for a haircut and massage. I wanted to provide a one-stop shop, and we were one of the first full service day spas in the Treasure Valley to do that.”
In 2012, Panache opened their second location in Eagle. “When I was a kid, Eagle was a small town with a four-way Stop sign, Eagle Road and State Street, and that was it. I watched Eagle grow over the years, and I wanted to bring that same, full service spa experience to this wonderful community” Fowers said.
Panache’s service offerings are extensive: massages, facials, full service hair salon, mani-pedis, makeup applications, hair removal, Aveda products and gift certificates, but guests always receive more than the service they book. All guests are offered a complementary ritual: from an aroma sensory journey to incorporate into their spa retreat, a scalp and hand massage, or a make-up finishing touch. Fowers said, “We believe beauty and wellness go hand-in-hand. As a result, Panache stylists are devoted to making guests feel as good as they’ll look.”
Panache takes the same care it provides for its clients and extends it to the whole community. Every year Panache partners with Aveda to raise money for clean water locally and around the world. “This year, all the money we raise locally will go to Idaho Rivers United, and the money we raise through Aveda will go to Western Resource Advocates to provide clean water for indigenous communities globally,” Fowers said. Each holiday season the Panache team also selects a local charity to donate a portion of its profits.
Shoppers will be pleased to know this holiday season all Panache locations will host their annual Holiday Open House event on Saturday, December 2nd, 9am-6pm. Complimentary gift wrapping, Aveda Comforting Tea and pastries will be offered. Great deals will abound, too. Customers can save up to 25% on pre-made gift sets, 10% off gift certificates, and 20% of all open stock Aveda products.
And because you can never have too much of a good thing, Panache is proud to announce they will open a new location at The Village in Meridian. All of the same services will be provided, only this location will include a Panache barbershop catering to men with straight razor shaves, shoe-shines, all the standard barber services with the added tranquility of a spa setting and the signature attention to guest experience that has made Panache one of the Treasure Valley’s foremost salon experiences.